Client: Switcher Inc.
Role: Content writer
Switcher is a live production studio in your pocket, allowing users to connect multiple iPhones and iPads to create unforgettable multicamera live videos, complete with text, graphics, editing, and effects, and stream them directly to Facebook, YouTube, LinkedIn, Microsoft Stream, and more.
In May 2020, I started working with Switcher’s Content Strategy Manager to assist with some writing for their blog. You can find a few of my articles below.
How Dozens of Musicians Came Together to Raise Money on Facebook Live.
“To help those in the industry affected by the coronavirus, the teams from Rividia, a marketing and advertising agency specializing in music marketing, and Big Branch Productions, a production company that was streaming long before the pandemic struck, partnered to create the Human to Human livestreamed concert. The 12-hour event would raise money for those who lost work or were sick as a result of COVID-19. Here’s how they used Switcher Studio to make it happen.”
Don’t Cancel That Event - Make It Virtual With Accessible Streaming.
“Though states are in varying stages of reopening (or reclosing), many people and businesses are erring on the side of caution and forgoing in-person gatherings. But thanks to livestreaming, this doesn’t have to mean canceling events! Livestreaming your workshop or conference allows you to take your event digital — capturing the content as well as the real-time experience.
If you have an event or workshop that you need to take online, here are a few tips to help you make the most of livestreaming.”
How Conference Speakers Can Keep Up Business During Social Distancing
“Many conferences and events continue to be canceled, postponed, or moved online to prevent opportunities for the virus to spread — even events scheduled for 2021. For thought leaders and other experts who supplement their income through speaking engagements and conference slots, cancellations due to the coronavirus have no doubt halted revenue streams and slowed business growth. If that includes you, here are a few ways to continue to monetize your expertise, even while social distancing.”