Client: G&S Communications
Role: Content and Copywriting
G&S has never been just a public relations firm. They’ve always been more than just an agency. With a team of researchers, media strategists, storytellers, and engagement experts, they’ve been meeting clients at the intersection of business and communications for fifty years.
When COVID-19 upended industry after industry over the course of 2020, G&S set out to help companies adapt to our new, rolling reality. Armed with a sense of “realistic optimism”, G&S’ Reshaping the Future campaign was designed to drive businesses and brands forward, utilizing crucial data about what consumers will want, and expect, moving into 2021 and beyond.
In January 2021, I signed on to help them do just that.
Copywriting
Blogs
Celebrating Women’s History Month.
“While significant progress has been made, there is still much to be done. Disparities still remain. After all, in the past year alone, almost three million women have left the U.S workforce as the coronavirus pandemic continues to drive furloughs, layoffs, and lack of childcare - overwhelmingly affecting women of color.
This Women’s History month, we’ll be pulling back the curtain. In the coming weeks, you’ll hear from female members of our team and the effects the pandemic has had on their personal and professional lives, and how they’re navigating this new chapter of women’s history.”
G&S Takes Home Regional NAMA Awards.
“For more than 60 years, NAMA has served as the premier organization for agri-marketing professionals, and this year G&S Business Communications has received 14 Regional NAMA Awards, including six merits, six firsts, and two Best in Shows for its work with Syngenta.”